The numbers that figured this summer in the discussion of the transfer epic Cristiano Ronaldo provoked many different emotions. This is anger and sympathy for the management of the Madrid football club, and envy of the football player himself.
According to various information sources, the cost of the transfer ranges from $ 100 to $ 160 million. To many, even the lower limit of this range seems too high. This money would be more than enough for Real Madrid to purchase several clubs in the Spanish example. However, if you look at European football from an economic point of view, it turns out that critics and Real Madrid themselves tend to underestimate top players like Cristiano Rolando.
After football became a show business, player buying efficiency was no longer measured in assists and goals alone. Football has become a mass spectacle, drawing attention to specific heroes. The Portuguese Ronaldo is one of the most recognizable players in the world today. Therefore, Real Madrid, which offers $ 100 million for it, estimates this amount not only for the creative head and playful legs of a football player, but also for a new part of the market, which, if successful, will be able to cover it at once.
For the first five years of existence of the term "galacticos" "Real" won nothing, but more than doubled its profit: from 138 to 292 million euros per year. It is not a fact that if Real had not developed and implemented the concept of "galacticos", but took many titles during this time, the growth of its income would have been just as significant. According to the Daily Telegraph calculations, Real Madrid and its technical sponsor, if transferred to Ronaldo, will receive about $ 50 million from the sale of T-shirts.
Deloitte economists who annually conduct a thorough audit of the football industry, if they criticize clubs for high salary costs, they mean mid-level players. In their opinion, the salaries of football players are growing at the same rate as the salaries of the stars - but the “middle peasants” have less influence on the growth of the market. Top footballers, despite rising salaries, continue to receive fewer stars from America's top sports leagues, Formula 1 and golf. This means that the income and value of the leading players in world football, which has established itself as the most powerful sports industry, has room to grow, and this is inevitable.
